Wiselight Marketing Services
Wiselight Marketing began after I left the marketing department of a financial services company. Over the course of my three and a half years on that team, we had two web designers, two web developers, a marketing manager, an Internet marketing specialist, a public relations manager; and a rotating staff of marketing leadership, from director to CMO.
Most small businesses don't have access to a comprehensive marketing staff like that, but they still need marketing services. I was motivated to start a business of my own and saw a match between my talents and their needs. Below are the services Wiselight Marketing provides. If you have a need that you don't see, please reach out, I will be happy to help you.
I thought you would like to know that I went on a listing appointment tonight with a neighbor I met at one of my open houses of my Falls Church listing. He said we had the best website of any of the agents he checked out...woohoo! He was also impressed with our featured property landing pages, and when I showed him the FB ads, he was that much more impressed. I'd say he was about 27 years old. Making it happen Ms. Elissa! Thank you!
- Chelle Gassan, REALTOR®
Your web design is amazing. I’m so happy with my site. Thank you.
- Deliea Roebuck, REALTOR®
I use WordPress to make websites, and look forward to creating a new site or doing your company's redesign. WordPress is used by major corporations and small businesses across the globe. My WordPress sites, like this one, are designed on a powerful foundation, or framework. For business sites I prefer the Genesis Framework - which powers over 150,000 sites and is coded to make them secure, SEO friendly, mobile-responsive, customizable and more. For real estate, I choose the Equity Framework with foundational coding designed specifically for real estate. Like Genesis, it's secure, mobile-responsive, completely customizable, etc.
Wiselight provides the words and images needed to make your website engaging to visitors. Most small business owners just don't have the time to write blog posts or website pages. They definitely don't have the time or the resources to create illustrations or find the photos to accompany their posts or match web pages. Email is still the most effective way to interact with your audience, even more so than social media marketing. Email drives sales, customer acquisition and customer retention. Consider this:
72 percent of U.S. adults indicate a preference for companies to communicate with them via email followed by postal mail (48 percent)...social media and in-person conversation/consultation (both at 17 percent). ~ Marketing Sherpa
Your brand is the experience customers can expect to have when doing business with your company. Among other things, developing your brand helps to clearly identify your corporate identity, communicates your consumer values and helps attract your target audience. Of course, a big component of branding is a logo, and Wiselight Marketing can help with that, but even more, I can help you align yourself with messaging, advertising, and content that is consistent with your brand.
Large companies have 6-figure budgets to develop and implement a branding strategy. Some small businesses spend up to $10,000 to cultivate their brand. This is not, however, an expense that most real estate agents and small businesses can afford, so Wiselight works with them to provide branding at a fraction of these prices.
Engaging your audience through social media is important for all21st century businesses. Posting, liking, tweeting, and other social media activity associated with networks like Facebook, LinkedIn, and Pinterest can be difficult to keep up with for small business owners. Wiselight works all aspects of social media, from determining which networks match a company's brand, what to post/like, how often to like; and in the case of Facebook, how to run a cost-effective advertising campaign.
Are you ready to find out how Wiselight can help you succeed?
Let's talk about your online marketing needs!
Wiselight Marketing can provide provides other services that clients request or require; and if not possible to do in-house, will find the provider that can. One of our most popular "other service" is website IDX service for real estate agents. To date, I have worked with IDX Broker, Showcase IDX and Placester for REALTORS®, but am confident that any IDX providers solution will work with my websites (provided they have a WordPress plug-in).
Wiselight Marketing is committed to providing the right marketing solutions for clients at a fair price. The relationship that I have with clients is very important, and thus, client satisfaction is always the goal. No project is complete until the client is satisfied!
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I would love to hear from you!